If you want your fansite to stand out from the crowd, it's important that you write unique content.
Unfortunately, creating a unique news post or page is not that easy without knowing what to talk about and how to promote it.
So let's take a look at ways you can create unique content that is worth reading!
Interviews.
Interviews are a great way of creating amazing unique content for your website. Even if the interviewee is being interviewed by multiple sites, it will be unique.
This is based on the fact that people almost never say the same exact thing twice. Maybe they'll say the same thing but in different words, which means that it's different.
The Interview Story
When the video game 'Red Dead Redemption' was published by Rockstar Games, we tried to get an interview with voice actor behind the main character of the game, John Marston.
After a lot of surfing on the web, we found his email address and wrote him a little email explaining who we are and what we wanted to do. I recommend doing this as well when you are trying to get an interview. Take a look and try to learn from it.
'Dear,
My name is
We cover everything made by Rockstar Games, from their games to their clothes; pretty much every detail is covered!
Now that Red Dead Redemption is released, we would like to interview you about the role you played in the game: John Marston. We think that John Marston is an amazing character and his voice is perfect, your voice is perfect!
If you are able to do this interview, the process will look like this:
1. We will send you a list of questions to this email address.
2. You'll answer the questions and send them back to us.
3. We will publish the interview and send you a link to it.
We're hoping that you want to answer some of our questions.
Congratulations on a great game!
Take Aways
Always be personal, don't be a cold person that only wants to do 'business'. After we've sent that email to him, we got a response about 2 days later with: "Sure! Let's do this guys!"
Invest in what you are doing even if it's an interview because when you do it with care, it will come back to you big time.
In my case, it was pretty easy getting the correct email address but it can be a real chore to get the correct email address or contact information.
But don't give up. Most of the time, you can interview somebody who has something to do with your subject. You don't have to shoot for the starts right away.
Interviews, make good use of them!
Guides
Writing guides about your subject is also a very good way of creating unique content. Let's look at an example from my own Rockstar Games fansite.
Example 1: The Audi R8
Rockstar Games released the game: Midnight Club Los Angeles.
If a player reached certain kinds of goals, they would be able to get the Audi R8 inside the game. This car wasn't 'for sale' inside the game, so you had to earn it.
To make the process of getting that Audi R8 lot faster and easier we write a guide about how to do it.
Even to this day, that little guide gets over 100+ views every day, the value of that guide is so high people come back to it time and again to learn more about that Audi R8 and how to possess it.
Example 2: Your Subject.
You can write guides about anything, not just games or virtual things. Let's say you are really into cooking and you have a website about cooking.
Now you've created the ultimate recipe fries. You can write a guide about that and share your knowledge with the world! It will drive visitors to your fansite and create a community!
Opinion Pieces.
The last one we are going to look at is your opinion. It's your website and it's not strange if you give your opinion about your subject.
It's a smart thing to write an opinion article once in a while, an example.
Why I think:...
On my Rockstar Games fansite, I wrote an article about the game-size of Grand Theft Auto San Andreas. I felt the urge to express myself about the scope of the game. This is the most unique content you can create because it comes from inside of you. I wrote the article and it was about 800 words long. After I published it, the fansite skyrocketed! New and regular visitors loved to read my opinion about the size of that game, the replies flooded the website!
Of course that's a good thing. My visitors started to discuss in a friendly manner and people were making friends.
And this wonderful event was ignited by just 1 opinion piece that I wrote deep in the night.
Conclusion.
The 3 ways to create unique content are just the tip of the iceberg. There are a lot of things you can do to write one of a kind stuff. I hope you enjoyed this article and stay tuned for more!
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